Andrew Richards

  • Creative Producer
  • Charlottesville, VA

Back in the USA and looking for my next role, where ever it may be!

View Resume

After over 4 years in Dubai working at LMTD, a full-stack creative agency with a strong focus on social and digital, I've repatriated to the States and am looking for the next opportunity.

As Executive Producer at LMTD, I owned and oversaw all video and photo projects from ideation to release; I also served as a project manager and design team lead touching a wide variety of campaigns and clients.

Before moving across the world, I was the Assistant Theater Manager at USC's School of Cinematic Arts, managing special events, screenings, and classes, as well as training student-workers in the art of reel-to-reel film projection and film print inspection.

I also spent time in the music-for-film-and-tv world working for Julianne Jordan, a top Hollywood music supervisor, as well as for The License Lab, a production music company.

Experience

Executive Producer & Creative Team Lead at LMTD

April 2017 – December 2018 Dubai, UAE

‣ Oversaw production of brand campaign material including TVCs and OOH stills plus social videos, photos, and animations for ADNOC Distribution, the #1 fuel retailer in the UAE.
‣ Led the creative team, overseeing design work for print, social, and digital including OOH, web banners, EDMs, landing pages.
‣ Project managed new product and service launches for ADNOC Distribution, including production and installation of print and digital collateral for convenience store brand Géant Express, and network-wide service station and uniform rebrands.
‣ Produced video and photo projects for N.Bar, Dubai’s premier nail salon, Korean beauty brand Vitabrid MENA, and luxury retail company The Chalhoub Group.

Executive Producer at LMTD

September 2015 – March 2017 Dubai, UAE

‣ Produced engaging social and corporate photo, video, and animation work for Etihad Airways, ADNOC Distribution, Think with Google MENA, PwC Middle East, Lamb Weston Arabia.
‣ Owned budgeting, scheduling, storyboarding, and paperwork requirements.
Served many roles on set, often assistant directing, recording sound, organizing raw files, managing talent, and servicing clients on set.
‣ Built and ran the in-house video team, hiring full-time employees, purchasing equipment, and owning relationships with production companies and freelancers.
‣ Joined the Executive Leadership Team, ensuring the strength and morale of the team, in addition to overall business growth, was at the forefront of agency decisions.

Video Producer at LMTD

August 2014 – August 2015 Dubai, UAE

‣ Produced a series of product videos and crew profiles for Etihad Airways as they unveiled new aircraft and uniforms & traveled to India to produce a video to use in promotion of a new route launch.
‣ Produced several recipe video series including one for Philips Middle East featuring Chef Deema Hajjawi and another for the launch of Lamb Weston Arabia’s social channels.
‣ Developed the foundation for in-house video capabilities by creating relationships with videographers, photographers, below the line crew, and equipment rental companies.

Assistant Theater Manager at USC School of Cinematic Arts

October 2007 – August 2014 Los Angeles, CA

‣ Oversaw operations of a 365-seat theater as well as several other multi-purpose screenings rooms during classes, special screenings, festivals, conferences, and other scheduled events.
‣ Trained and mentored student workers in the art of reel-to-reel film projection and video projection by providing assistance in understanding the nuances of screenings, verbal and visual cues, as well as timing for smooth and invisible transitions.
‣ Mixed and maintained microphone and audio recording levels during guest Q&A sessions and panels of film industry professionals, university alumni, and scholars.
‣ Coordinated with security personnel, studio representatives, university professors, event coordinators, and others to ensure all events run smoothly, safely, and with punctuality.
‣ Projected 35mm and 16mm film, Digital Cinema, Dolby 3D, and various professional and consumer-grade video systems for classes, pre-release screenings, film festivals, and other high-profile events.

Data Manager & Music Supervisor at The License Lab

September 2011 – December 2012 Los Angeles, CA

‣ Aided the team in finding the right music for our clients' needs.
‣ Created and managed meta-data for catalog hosted via Harvest Media back-end.
‣ Created and curated social content for the brand including Spotify playlists, short-form Tumblr articles, etc.
‣ Performed website user interface tests on desktop, mobile, and tablet.

Music Coordinator at Music Soup (Format Entertainment)

January 2006 – March 2009 Los Angeles, CA

‣ Coordinated on-screen talent from video audition stage, through selection and hiring, to on-set arrival, and on-camera appearance.
‣ Sought out new music and musicians from a variety of sources including artist, label, and publisher submissions, music websites and blogs, attending closed musician showcases and public live shows, and a variety of other sources.
‣ Created and distributed pitch playlists of everything from initial genre and tone proposals to scene-specific suggestions for commercial, short and feature producers and directors.
‣ Executed transition from physical CDs to hard drives, web-based storage, and other digital distribution methods.
‣ Maintained a variety of spreadsheets and project documents including clearance rights (owner, quote, approval status) and cue information (scene information, usage length).
‣ Notated film and television scripts of potential projects for written, implied and assumed music needs.

Education

BA in Cinema-Television, Critical Studies at University of Southern California

August 2004 – August 2006 Los Angeles, CA

Clients

Etihad Airways, ADNOC Distribution, N.Bar, The Chalhoub Group, Lamb Weston Arabia, Think with Google MENA, Abu Dhabi Commercial Bank, Philips Middle East, PwC Middle East, Careem, Abu Dhabi Sustainability Week, Techstars Dubai, Vitabrid MENA, Duabi Future Talks, Cleaveland Clinic Abu Dhabi, XDubai

Specialties

Video ProductionProject ManagementMarketing

Skills

Team ManagementCollaborationCreative DevelopmentBudgeting & SchedulingScripting & StoryboardingQA/QCCopy EditingAdobe Creative Suite