ADNOC Flex

The launch of ADNOC Flex, ADNOC Distribution gave customers in the UAE paying for full service or using new self serve pumps. Regionally, attendants have fueled vehicles for free; the massive change required both educational content as well as promotional material. We created a bank of diverse material, targeted to relevant audience segments.

Beyond my capacity of producing all the content, I also project managed the design and implementation of new station branding, new uniforms, promotional posters, informational flyers, and more.

  • Role Executive Producer & Project Manager
  • For ADNOC Distribution
  • Date June 2018
  • Type Videos, Animations, Stills, & Branding
  • Agency LMTD
  • Sector Oil & Gas

Fueling Choice (TVC, English)
production company: Air3 Creative

photographer: Tanya Rex

Introducing Self Serve (English, 16x9)
production company: Air3 Creative

Introducing Self Serve (Arabic, 9x16)
production company: Air3 Creative

photographer: Tanya Rex

How to Pay: Bank Card (English)

How to Pay: Cash (Arabic)

photographer: Tanya Rex

Welcome to Premium Service
stop motion animator: Yusuf Adam

Introducing Premium Rewards
director: Joe McCormick

Premium Fee Exemptions
director: Albert Khoury

photographer: Tanya Rex