Géant Express

In 2018, ADNOC Distribution partnered with market chain Géant to pilot a grocery-focused service station convenience store, Géant Express.

We worked with photographer Drina Cabral to stage eight set-ups with the focus on the variety of product offerings, from healthy options like fresh fruit and veg to late-night-cravings like nachos.

Beyond producing the photoshoot I also project managed the printing and installation of the assets at the first 10 stores utilizing on-site ad space including light boxes, MUPIs, at-pump posters, etc.

  • Role Executive Producer & Project Manager
  • For ADNOC Distribution
  • Date May 2018
  • Type Stills & Branding
  • Photographer Drina Cabral
  • Agency LMTD
  • Sector FMCG

For the roving professional: grab-and-go lunch items

For busy parents: stuffed animals, healthy snacks, and juices

For a blockbuster evening: fresh popcorn, classic candy, and sodas

For sleepy drivers and passengers, alike: fresh coffee and tea

For a quick shop: fresh fruit and veg and other grocery staples

For a late night snack, or really anytime: classic nachos

For when disaster strikes: diapers, wipes, and baby food

For a quick breakfast, or second breakfast: donuts and pastries