In 2017, ADNOC Group launched a new brand identity for the seventeen companies under its umbrella which included LMTD's client ADNOC Distribution, the #1 fuel retailer in the UAE.
We created Fueling Lives, a 360-degree campaign showing the width and breadth of ADNOC's service station network through a series of stories that included a commuter, a group of young expats, an Emirati family, and more and worked with production company Air3 Creative, to film TVC and taking the OOH stills over a 10-day shoot in dozens on locations across the country.
Fueling Lives TVC
director: Kris Brady
Master Creative
photographer: Oscar Van De Beek
Master Creative
photographer: Oscar Van De Beek
Fueling Friendship
photographer: Adam Black
Fueling Tradition
photographer: Adam Black
Fueling Memories
photographer: Adam Black
Fueling Journeys
photographer: Adam Black
Fueling Generations
photographer: Adam Black
