Product Videos

In 2015 when Etihad Airways overhauled their fleet inside and out — updating the livery, cabin designs, and introduced new planes — we created product videos to illustrate what customers had to look forward to, both inflight as well as at the airport.

With a small crew and less than 10 hours of production time per video, I was meticulous in planning and preparation, tightly storyboarding and scheduling to ensure we maximized our time onboard the aircraft.

In post, the motion-tracked graphics were replicated in Arabic, Italian, Spanish, Mandarin, and German to allow for better international targeting.